CLIENT: Something Digital

Something Digital creates digital commerce experiences that evolve brands & grow businesses. They specialize in commerce, digital strategy, user experience & design.

The Something Digital team needed a conference loop to help them stand out from the crowd. Instead of the common “moving powerpoint” called in from uninspired corporate documents, we extended the company’s static visual language into eye-catching motion content.

Transforming abstract concepts like “digital commerce platform optimization” into original, concrete visuals required unique and fresh creative. Our treatment took a considered approach regarding the conference audience and viewing environment. We built each visual as a single scene story to ensure we would cut through the clutter and quickly communicate Something Digital’s secret powers. In the final execution, Something Digital is the unseen energy core, where each product shot reveals the agency services or “SD wiring” activating clients’ businesses.